From new and updated researches, mobile broadband penetration
in OECD countries has reached 99.3 percent, meaning there is nearly one
high-speed mobile broadband subscription for every inhabitant.
As the smartphone became mainstream and mobile internet started to
become more common, pricing in mobile markets shifted from telephony to
data usage.
That trend is particularly evident when it comes to 4G services that
are designed for IP-based traffic, rather than being optimized for
voice.
The rapid expansion of 4G, coupled with providers in many countries
introducing unlimited data packages, has seen levels of data usage rise
considerably in recent years.
The above info-graphic shows mobile data usage per mobile broadband
subscription in selected OECD countries last year, with Finland first by
a wide margin.
In 2016, Finnish smartphone users consumed an average of 10.95GB of mobile data per month, considerably more than Austria’s 6.28GB. In Finland, users can select the speed for all services without having their usage capped.
For example Elisa offers tiered speeds for 4G at 50 Mbps, 100 Mbps
and 300Mbps including unlimited data usage. Sweden and South Korea
recorded mobile data usage of 4.38 and 3.83GB per month respectively
while U.S. smartphone owners used 2.67GB.
While some U.S. operators like Sprint and T-Mobile do offer unlimited
usage plans and charge by speed, others are still rooted back in the
3G-era.
Saturday, 14 October 2017
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